A timeless investment

Collectors look for assets such as these, which, immune to the passing of time and fleeting fashions, represent a genuine investment alternative.

With increasing global demand for these rare and exceptional items, the outlook for long-term yields is high at around 15% net per year, coupled with low volatility.

Vintage collectors’ watches, like other tangible assets such as rare wines, works of art, vintage cars and diamonds, provide safe havens and are a valid form of alternative investment that has little correlation with other asset classes.
Unlike the financial markets, prices are determined solely by demand for luxury goods, for which the already limited supply will continue to shrink.
The collectors’ watch market is a relatively new market (established around 25 years ago). Vintage watches are still regarded as rare exclusive and even unique items. Their historic origin and their quality – determined by their condition, rarity and complexity – are all factors that transform these timepieces into valuable assets over time.